As an adtech company, we always try to find the best and most memorable names for our new ideas or products and so each product is given a name inspired by a song that we think fits the solution.

When we started to work on programmatic audio ads, we knew that there were two key priorities to be considered. First, the product is simple and easy to use just by voice and second, it is technologically advanced beyond the current state of tech.

So it became YoursTruly, after the Electric Light Orchestra song from 1981.

YoursTruly integrates with both Amazon Alexa and Google Assistant into one, easy to use platform. It works on smart speakers and most Android mobile phones where the listener responds to an ad in order to receive more information or to perform any desired action.